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The business operates even when the owner or manager isnât present, and that makes it a low headache operation for the owner. âItâs a proven business model with low startup cost and low overhead.â âItâs a great franchise,â Trotter said. Workout Anytime sold its first franchises in 2005 and now has 50 locations in nine states. Thatâs when the owners realized the business model they should be going for. The owners started letting people use the equipment at a low rate at odd hours and people liked the idea. âA salesman needed a place to show off some equipment and rented a club that had gone out of business,â he explained. âWe have members in their early 90s,â Aicklen added.įounded in 1999 in Douglasville, Workout Anytime came about by accident, explained Randy Trotter, vice president of franchise development.
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Members must be at least 16 to come unaccompanied. He said membership demographics vary with location, but anyone whoâs at least 12 years old can join. We baby boomers especially appreciate that,â he observed. Women donât have to put on make-up to come workout. Here, itâs OK if you donât have stylish workout clothes or if youâre not in great shape already. âSome gyms have become social gathering places where people come to see and be seen. Because customer use is spread out, a gym can accommodate 1,500 or more members.Īicklen said that another thing members like about Workout Anytime is that people come just for the workout. He describes Workout Anytime facilities as medium-size clubs of approximately 5,000 square feet.
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âThey come in and see rows and rows of equipment available and say, âwow.â Workout Anytime is the best workout per square foot in the industry.â âWe have plenty of state-of-the-art equipment, and because we operate 24 hours a day, members arenât all trying to fit their workouts in before closing time,â he said. The frustrations that people sometimes have of arriving at a gym and finding all the machines of the type they want to use already in use donât occur at Workout Anytime, according to Aicklen. âWith the economy still in a slump, many people are having to shift their priorities and such expenses as traditional gym memberships are regarded as luxury items. We are so affordable that even some members who have lost their jobs are able to keep their memberships,â Aicklen said. Workout Anytime is a 24-hour, seven-day-a-week fitness concept, where membership rates start at $15 a month and thereâs no contract. But many who sign gym membership contracts later find scheduling and expense more difficult than they had expected.īill Aicklen, who currently owns two DeKalb Workout Anytime locations, in Decatur and Dunwoody, and has just signed a deal to bring two more to the area, said the Workout Anytime gym franchise offers the flexibility and affordable cost that many gym members need. Typically, gym memberships spike during January. With the start of a new year, many people have self-improvementâespecially becoming stronger, leaner and healthierâon their minds.